Preheat oven to 450 degrees F. Mix together seasonings. Pat outside of meat with paper towels. Coat outside, bottom, top, sides well with dry rub so it is well coated.
Set inside a baking dish or on a sheet pan with high sides, with a rack underneath so it isn't sitting directly on the bottom. Bake at 450 degrees F for 15 minutes, then lower temp to 325 degrees F and bake until center reaches 135 degrees F for medium rare = perfect temp. Remove and let it rest for 15 minutes before slicing against the grain.
Video
Notes
How to Make the Gravy
You want to add as much drippings from the pan into a saucepan. Add more beef broth until there is a total of 2 cups of liquid. Heat over medium high heat on the stove. In a dish whisk together 2 tbsp cornstarch + 4 tbsp water until smooth. When bubbling pour this in and whisk, heat until thickened.