Add all dry ingredients into one bowl and wet ingredients into a mixing bowl. I use my stand mixer.
Mix well in both bowls and slowly incorporate the dry ingredients into the wet ones until they are mixed.
If adding nuts, chocolate chips, or dried cranberries fold them in at the very end.
Line 9x5 loaf pan with parchment paper and pour batter in. Put into a preheated oven at 325 for 1 hour and 15 minutes or until toothpick comes out mostly clean in the center. *For muffins fill 3/4 of way full and bake for 18-20 minutes until middle springs back when gently touched with a finger.
Do not remove from pan until cooled so it can continue to bake in the pan and stay moist.